The development of modern society is impossible without information technology (IT), and the IT industry today is one of the fastest growing globally. The technological revolution is in full swing, and IT companies are basically basing their success on innovation, which is the key to the technology era. The same applies to the Republic of Croatia. Companies from the IT sector operating in Croatia are side by side with global companies, which also refers to the company analyzed in this paper - M SAN Group. In order to determine the potential of the company and the possibility of future growth and development, it is necessary to analyze its internal circulation, which is the subject of this final paper. The aim of this paper is, based on knowledge, to evaluate possible growth strategies of the M SAN Group. M San Group is a company that in 1999 took over the leading position on the list of the largest IT companies on the Croatian market. In this paper, MOF and RECoIL analyzes were performed, and possible strategies were assessed using the Ansoff matrix. With the help of the Ansoff matrix, the possibility of growth and strategic development in all areas was detected, including penetration into the existing market with existing and new products, as well as the development and sale of new products in existing and new markets.