The topic of the final paper is „Proposed development strategy for the company Eka- M trans“. The first part of the paper presents the theory of strategic management, process and development strategy. The historical growth and development of the company Eka-M trans from Zagreb, which has been offering its services on the market for twenty years. The company is more involved in transportation services, while yacht rental services make up a smaller share of the company's business. Like any small company with an underdeveloped organizational structure, lack of managerial knowledge, and lack of defined strategy, this company is struggling to survive in the market, which is further complicated by the fact that the company's management has not dealt with strategic thinking. Strategic management seeks to prepare the company for sudden changes in the market and provide optimal solutions, so the purpose of this paper is to contribute to the introduction of strategy. The goal is to use the opportunities from the environment and the strength of the company for further growth and development, but also to raise awareness of the need for strategic planning. Based on the collected information, the analysis of the external and internal environment and the conducted qualitative research, the proposal of the development strategy is presented.