The Corona Crisis has globally affected the years from 2019 until 2021, and it is certain that its influence will continue. In addition to leaving its mark on people's lives, it has left significant consequences on many businesses around the globe. Entrepreneurs' reactions varied from giving up or reducing the volume of business activities, through reaching for new, often very innovative solutions and models, all the way to successful business activities made possible by understanding new market needs and crafting well-affected responses to crisis constraints, and by implementing the best quality of entrepreneurial activities. With this final paper, the author tried to contribute to a more positive view of the future of business entities by showcasing good innovative entrepreneurial solutions that emerged in response to the crisis. After presenting the meaning of innovation and creativity in entrepreneurship and entrepreneurial activity, the paper presents different business models and the importance of their smart transformation and innovation due to the recognition of new opportunities and circumstances and will describe some of the most famous examples of business models. The research part of the paper will present examples of innovative projects during Corona Crisis and how they solved the problems related to the business of individual companies during the Covid-19 pandemic. The aim of the research is to show the way in which individual companies faced the Corona Crisis, how they overcame the difficulties during the crisis, and thus created a stimulating environment as an example of how creativity and innovation, along with entrepreneurial courage can withstand huge uncertainty and significant obstacles.