Rest and relaxation are almost always the primary motives for going on vacation; however, the emergence of new lifestyles has increased the demand for recreational activities, sport and adventure. As people have less and less time during the week for recreation and other outdoor activities, active tourism has been experiencing steady growth for years, and on a global scale. Modern-day tourists are more informed than they were in the past and thus, they want to put their vacation time to better use than just laying around on the beach, as it is often the only time of the year during which they can dedicate themselves to their hobbies, explore new places, or discover new and exciting recreational activities. It is precisely because of this that active tourism, as an entirely unique form of tourism, has an increasingly bright future and plenty of space for growth, globally as well as in Croatia. In any given country, a rich natural environment is of the utmost importance for the success of active tourism, and Slavonia most definitely has plenty to offer in that regard. This paper examines the characteristics of active tourism as a unique form of tourism, along with market trends related to the demand for this kind of tourism. Finally, it explores what Slavonia’s existing market for active tourism has to offer. The research for this paper was conducted in the form of structured interviews with representatives of tourist agencies in Slavonia, and concerns the future potential of active tourism as a unique form of tourism on a local scale.