Through this research thesis, the possibilities for growth and development of the selected company were explored. The company in the research has been operating successfully for many years, and the demand for specific products made by this company is growing. Every ambitious company wants to achieve growth and development, be competitive in the market and create good company image . In order to operate successfully and survive, the company must be adaptable to market changes, study trends, be guided by innovation, and above all be effective and efficient. The problem of research is the insufficient efficiency of production of the selected company. The main goal of this thesis is to investigate how the company can increase efficiency and to determine the potentials for growth and development of the company. The tools and analysis of strategic management on the example of the company and the conducted interview show the current business, position and potential of the company, and based on the conducted analysis, a proposal for the growth and development of the chosen company was given. The conducted research, using a semi-structured intervju, gave clear signs of the main business issues and it showed that there is need for investment and automation in the production process in order to increase efficiency so the company can be competitive and achieve growth and development. Automation, improvement and modernization in production will help a lot in fixing low efficiency. In a turbulent and demanding domestic and international market, only innovative products based on knowledge, excellent value for money and acceptable delivery times can survive.