Tourist agencies have an important role in the tourist industry given that they create tourist deals consisting of various products and services for tourist destinations. A successful tourist agency business requires keeping a count of all their business model components. The tool most often used in analyzing key components is business model canvas. The research methods used in this paper include participant observation and a case study. Processing and presenting data relies on an analysis method, inductive approach, compilation and comparative method. This paper showcases three tools for analysing the business environment: Porter's Five Forces, the PEST analysis and SWOT analysis, and explains implementation of the business model canvas. A SWOT analysis was used to anaylse the business environment of an inbound Calista tourist agency in Primošten. A SWOT analysis was used to identify all strengths and weaknesses, including potential opportunities and threats. The most recognizable opportunity for the tourist agency is the chance to specialize in the specific form of tourism called cyclotourism. At the end of the paper, nine components of the business model used by an inbound Calista tourist agency were analyzed and the business model canvas is presented. Suggestions for improving the business are given based on an analysis of the business model.