A crisis implies a situation in which there is not enough time, and which requires express effective decision-making. Consequently, it brings a sense of lack of control during business which exacerbates the whole situation. Therefore, crisis management must be fast and efficient with the necessary flexibility of crisis management plans, in order to respond to further shocks. This final paper analyzes crisis management during a pandemic on the example of the hotel industry in the Republic of Croatia. The purpose of this paper is to analyze the concept of crisis management and its application in times of crisis, while empirical research as an integral part of this final paper aims to review and analyze the management decisions of Croatian hoteliers during the crisis and better understand the concept of crisis management and crisis impact assessment. Republic of Croatia. For the purpose of this research, 20 Croatian hotel managers were interviewed and asked 11 questions related to crisis management, the impact of the crisis on their business and their decisions aimed at reducing the crisis. The research showed that Croatian hotel managers were not prepared for the crisis caused by the coronavirus. Namely, some of them had a crisis plan prepared, but not for this type of long-lasting and strong crisis where the number of tourist movements would be limited. It can be concluded that the crisis has greatly affected the hotel industry in the Republic of Croatia, especially those entities that employ dozens of people, and research has shown that the crisis was least felt by entities such as holiday homes and camps.