The factor of successful business of any company, should be, people with their knowledge, skills and creativity. Doing business in today's conditions is very turbulent and for successful business, growth and development of the company, quality employees are needed who will know how to answer all market requirements and enable the successful business of the company. The function of human resources management is therefore one of the very important functions today and for today's modern managers this function has become crucial and very demanding. Quality human resources management achieves the competitive advantages of companies, since people, their knowledge and skills, are the foundation for successful business. In today's world, intellectual capital is crucial for economic success, so it is logical that the ability to attract, retain and use talented people provides a competitive advantage to the company. It is for this reason that an increasing number of organizations are designing their human resource management systems so that they enable employees to use the knowledge they possess to achieve a competitive advantage. All of the above was confirmed by a concrete example, in an interview with the director of the company A-Anticus d.o.o., which is the recipient of the Sixt franchise in Croatia, and which will be presented in the paper.