The paper dealt with the state and perspectives of the development of adventure and active tourism in Dalmatia. Today, tourists are showing a growth in interest in the production of active holidays, which is a consequence of their growing education, health care and the need to take a break from everyday life. Destinations that have natural beauty and resources for the development of active holidays can build their position on just that. In addition to the theoretical aspects of the development of active holiday products for the needs of work, primary research was conducted to gain insight into the views of representatives of tourist boards, organizations that act in the development and promotion of tourist products. Both the theoretical part of the research and the primary research indicated the great potentials of a wide range of soft and hard activities in the Zadar, Šibenik-Knin and Split-Dalmatia counties, which were included in the research. After the analysis of the results, proposals for the improvement of adventure and active tourism in Dalmatia were presented. Emphasis was placed on even stronger use of natural resources, further development of hiking and planning, but also on expanding the range of activities in the field of adrenaline sports and water activities.