Family businesses are the most prevalent business in the world, and in each country they contribute the most through employment and paying of taxes. In order for the business to be regarded as family business, family members must have total, or majority, of share and control, i.e. the possibility to influence the most important decisions. Real estate market is a place where supply and demand meet, and they are influenced by various factors such as purchasing and credit power of the population (net salary), how much the country is economically developed, migrations, consumer price index, volume of construction works, number of issued construction permits. Since 2000, the year when the real property market began to be systematically monitored in Croatia, it has had its certain cycles of rising and declining. At first there was a constant growth until 2007, and then it was followed by a constant decline to 2015 when the market started to recover. The aim of this paper is to examine the current real estate market in Croatia, and to examine is there a possibility for family business Pliva Jajce to expand its business on to the real estate business activities.