Clubbing tourism is a form of youth tourism with the primary motive of visiting clubs or other places for all-day entertainment that includes music, dancing and drinking. It is especially popular within the younger population from the countries of northern Europe, in the summer time. Young people mostly choose clubbing tourism to change their everyday life and enjoy music, dancing and drinking at all-day parties in clubs and bars that are mostly located on the beaches. Favorite destinations for this are Ibiza and Magaluf in Spain and Ayia Napa in Cyprus, while in Croatia the most popular clubbing destination is Zrće beach in Novalja. Thanks to Zrće, Novalja positioned itself on the world lists of party destinations and experienced a distinct tourist and economic development. Clubbing tourism has become a very controversial topic due to the freer and partly deviant behavior of young people, which consequently, in addition to positive effects, also has negative effects on tourist destinations. Dissatisfaction with clubbing tourism is particularly strong among the local population. The paper describes clubbing tourism and its development, tourism on the island of Pag, the impact of Zrće beach and these type of tourism on the town of Novalja, and the impacts of clubbing tourism on destinations. As part of the paper, a field survey was conducted, which primarily investigated the effects of clubbing tourism on the local community of the city of Novalja. In addition to the research, an interview was conducted with the representatives of the clubbing tourism. The results of the research showed more positive than negative effects of clubbing tourism on the local community of the town of Novalja. Projects implemented by the city of Novalja in order to reduce the negative consequences of the arrival of clubbing tourists, as well as this paper can serve as an example of good practices in the management of a tourist destination.