The paper analyses the environment and provides recommendations for the strategic orientation of the selected company. The main objective of the research is to explore the characteristics of the internal and external environment in the selected company and to propose the selection of the optimal growth and development strategy regarding the results of the environmental analysis. The research was conducted b using secondary and primary data. The research results show that the company operates in favourable general environment, but trends in the economic and technological environment are subject to rapid changes. Company needs to continually adapt to these changes. The internal environment of the company is a very strong source of competitiveness because of its clear strategic focus, technological base and human resources base. An analysis of the company's market position indicates that company a stable position acquired through a combination of internal growth strategies and take-up strategies of smaller competitors. Recommendations derived from the application of the Gibb framework of growth (MOF and RECOiL analysis) indicate the need for the introduction of collaboration at the supply chain level in order to optimize inventory management, and hence to improve the market and financial perspective of enterprise. RECOiL analysis shows that the company has a stable basis of resources, experience and control, and in the foundation of ideas and leadership is important to improve participatory decision-making and orientation to lifelong learning in order to strengthen the strategic focus on growth and development.