Auto industry as one of the most developed world industries is constantly expanding and developing its market and the offer of new models strives to satisfy different needs and wishes of their customers. Attitudes and behaviours of consumers change throughout life, therefore, this work tries to find out the motives of consumers while buying and owning a personal automobile and searches for differences between age groups of the examinees. The research was conducted via a survey questionnaire over social media on a total number of 116 respondents of both sexes from which 65 of respondents belonged to the younger group and 51 to the older group. The results of the research showed that there are no big differences in the motives and attitudes between the younger and older groups on buying and owning a vehicle. The differences that appeared between the answers of the two groups can probably be prescribed to the greater experience of the older respondents which could have eventually affected their changes in attitudes and motives. The results have also shown the importance of social factors on attitudes about car brands where the younger group of respondents give it more importance.