Entrepreneurs and entrepreneurship are the most important factors of economy and economic growth of developed countries. They affect not only the economic and technological components of society, but also develop the better social environment for local communities. Through increased employment, they increase the level of education of the population and ensure the stability of society and consequently improve its demographic profile. Recognizing the importance of entrepreneurship for the national economy is crucial for every country. The entrepreneurs ensure the progress and identification of consumers and the improvement of their products by properly managing their resources. For the success of an entrepreneurial venture, it is necessary to focus marketing efforts on customers and base success on innovation and constant development in order for the company to ensure good relationships with customers for mutual benefit in the long run. A SWOT analysis of the market is presented, as well as an example of an idea for an entrepreneurial venture of the Slavonian House and the emergence and development of an entrepreneurial plan from a business idea. Ideas were presented that would help to develop an innovative business venture that would combine tradition with modern values. In entrepreneurship, it is necessary to strive for constant progress, continuous market research and listen to the needs of consumers in order to earn profit and satisfied customers. In the end, the business venture Slavonian house provides ideas and examples for further upgrading and achieving long-term goals for this venture.