Entrepreneurs Maja Fistanić wont to start up her own business with stable growth and long - time sustainability. Vacation house/holiday home would call «Biokovsko zvonce» by an endemic plant growing on national park Biokovo. The vacation house/holiday home would be located on the cadastral plot 1145/2 Makar-Makarska, at the foot of the natural park Biokovo, between villages Makar and Puharići, 1.3 km away from the Makarska harbour. All that is needed for construction and decoration can be obtained on the domestic market. Vacation house/holiday home is one of the newer trends in the market, and for it exist a potentially high demand. Goal of the final work is to prove the profitability of building a vacation house/holiday home «Biokovsko zvonce». For market analysis was used dialectical method (conversation). The investment would be HRK 1,693,000.00, of which the basic assets amount to HRK 1,686,000.00, working capital HRK 7,000.00. The entrepreneur would enter into the investment with HRK 963,000.00 of own capital and would finance 730,000.00 HRK with the loan of the bank. The average investment return time is 18 years.