This final paper analyzed relevant factors that influence consumers' choice of tourist destination. The data was collected using a survey published in a travelers' group on Facebook. The questions covered five topics: motives for choosing a tourist destination, ways of finding information on a tourist destination, the influence of the tourist offer, the question of whether expectations of a destination were met and comparisons of tourist behavior in less popular and exclusive destinations. Out of 100 participants, most are women (88%), residents of Croatia (mainly Zagreb) with a university degree. The aim of this final paper was to analyze the factors that influence the choice of tourist destination. The main topic arose from the need to tailor the tourist offer to the needs of tourists. The results have shown that, when choosing a tourist destination, participants value recommendations from friends and family more than advertisements in electronic media, which have negligible effect on the participants. The most important factors are the quality of the offer, a rich cultural and good gastronomic offer and the exotic nature of destinations. The most frequent means of finding information are social media and travel forums. A high percentage of participants (81%) considers that the only way to assess a destination is by visiting it. Since the sample of participants is small, it is not possible to generalize the results. However, they can be used as a good starting point for further research in this area. The results can be applicable in practice, as they provide travel and tourism marketing agents with guidelines and recommendations for creating tourist offers.