This paper discusses the importance and quality of communication in business. Business communication is a type of communication used to promote products, services or organizations, the transfer of information within the business world, use for legal and similar purposes. Without quality communication you can not advance in business. It is important to communicate ultimately professionally, consistently, accurately, neatly and with high quality. Internal communication represents all channels through which information is transferred and passed down in an organization, from its owners to all its employees. Internal communication within an organization is of great significance since it can affect the improvement of work processes, employee motivation, productivity and eventually great financial results. Each business is specific and imposes the need of adapting their internal communication according to their needs. Only organizations that have recognized the importance of internal communication and those which designed it in line with their needs have created a significant competitive advantage in the market, as they have been able to improve their business processes and increase the productivity of their employees and ultimately achieve significantly better financial results. An example of a hotel company that showcases required strategies and communication techniques is Jadranka d.d , which especially focuses on their internal communications. The importance of internal communication on the success of their business is explained.