In this modern information society, social media have become a crucial part of people's lives. Most of socialization processes take place through social media networks, and it is through this medium that information, news and various contents are dispersed, but also consumed. Therefore, various groups with different solutions to current problems are formed. This formation of groups, along with the process of homophily, leads to polarization within the society and to a different perception of the transmitted message. The credibility of the transmitted message depends on the group's belief in the accuracy of that information, so groups that do not believe in the accuracy of the message reject it and deny it. But social media networks enable a higher frequency of homophilic communication, which over time prevents misinformation from appearing relevant. The aim of this research was to determine the perception of social media impact regarding environmental awareness and to highlight the already existing pro-ecological changes in behavior, using an online questionnaire distributed to 103 respondents. The results of the research suggest the following. The respondents perceive and believe that the social media consumption and persistent discussion about information, which were disseminated to the individual under the influence of the group, lead to a higher veracity of information, to the shift in opinions and to the beginning of pro-ecological thinking and/or behavior.