In this final paper, the audience’s perception of the Goričke večeri program is explored on condition that there was a comprehensive understanding of the communication between the audience and the event itself. The research problem was the lack of information about the audience attending the event and the lack of information about their satisfaction, while the program offered activities for the target group of all ages; those interested in culture and entertainment. This problem was solved through a survey that was sent to 50 attendees who visited the event at least once. The survey showed that more than 90% of its respondents were satisfied with the offer and would be willing to return again the following year. Some respondents recommended that the offer should be expanded to include food, drink and more activities for young people such as different types of music. The theoretical part of the paper showed the importance of getting to know the audience and the factors of event management, which later fit with the results of the survey. The obtained results can be used in future research. If the event organizers accepted the respondents’ proposals, the same survey could be conducted next year.