Today we can say for sure that the development of information technology is growing rapidly and is unstoppable. In the age of the Fourth Industrial Revolution, technology is advancing every day. Companies must continuously adapt to survive on the market. Croatia has not yet entered the Fourth Industrial Revolution, but it is moving in that direction like all Western countries. New companies, closely connected with information technology, are constantly encouraged and opened. In the Fourth Industrial Revolution, knowledge of IT concepts is very important, but so is their use. The competition is strong, and only the strongest survive. This paper is based on the analysis of an idea that comes from the author and which will determine whether there is a possibility of opening a company that will sell information technology. The problem of the paper itself is the question of how profitable it is to open a company that will deal with the sale of information technology in a market that is saturated, and how to create a company that is different from others. The collected data was processed on the example of the company that the author intends to open. Through all the analyses, it will become clear what are the problems, but also what are the positive aspects of starting a business. Analyses such as SWOT analysis, PESTEL and Porter's Five Forces will give a clear insight into the possible state of the company. Confirmation of the project itself that the author wants to process while studying is also a key factor, and that is profitability. The paper also includes a financial analysis that will give the final confirmation for starting a company that the author has wanted to start for a long time. The conclusion describes why, with some negative, but mostly positive results, there is still a need to open a company that sells information technology.