The market is a place where changes take place that affect the entire industry, but also individually for each company. Changes that occur can have positive or negative impact on the market. Emergence of new trends, development and advanced technologies, liberalization, increasing consumer awareness, increasing number of educational staff, the need for IT educational working staff, all these are changes that happen every day in which we as individuals can not affect. Changes in the market can also bring appearance of new competition, but also affect the position and power of all participants in the external environment of the company. The most famous competitiveness analysis is the model of Porter's five competitive forces. In this document it will be explored the impact of Porter’s five competitive forces on the example of Amadeus M.A.J. Amadeus company is engaged in the production and sale of textiles so this document covers the textile industry on which was conducted the analysis of Porter's five competing forces. The document conducted an interview with the owner of the company which led to proposals for improving the company within the organization and clear guidelines for the growth and development of the external environment of the company.