Subject of this final thesis is the proposal of social innovations for traffic connections among urban, rural and tourist places of northern Croatia. Social innovations are material and immate- rial innovations focused on satisfying the social interest and generating the common good. They are surely an initiator of changes in society, and are therefore an excellent tool for solving problems in public transport. The project is based on social innovation of transport, i.e. the improvement and modernization of public transport which is a precondition for better connectivity and faster development of this region. Social innovations are surely an initiator of changes in society, and are therefore an excellent tool for solving problems in public transport. The analysis of current transport conditions lists all problems in public transport, i.e. transport connections within the region, and the region itself with the city of Zagreb and the rest of the country. Based on the listed problems of the present conditions of public transport, the importance of integrated passenger transport has been emphasized instead of the current practice of public transport organization. With the introduction of integrated passenger transport, equally important and indispensable part of the proposal for social innovation is the use of renewable energy sources which is surely the present and the future of public transport. An indispensable part of this project is also a new application for smartphones based on a newly founded company. The observed North region has the perfect precondiotions for carrying out such a project based on social innovations starting from geographic position all the way to the habit of people in using rail transport. So it is important that the ideas of the project can be applied in reality as soon as possible so that this part of Croatia can finally get what it deservers and what needs to fulfill its full potential.