In this final paper the author explored the strategic management process, on the example of company PLINARA d.o.o. Pula, which is the leading gas distribution operator in the Istria county and successfully operates in compliance with environmental principles, efficient energy management, takes care of the safety of end customers and users of the distribution system and all citizens. Achieving these effects requires quality and successful strategic management, which is described through the basic aspects and content of the mission, vision and definition of strategic goals in the company, which can be considered as the basic framework for establishing the concept of strategic management. Considering that the company has achieved significant growth and progress through its development, one of the reasons for their success is certainly good business strategy and strategic management. In this paper, therefore, strategic management is analysed to clarify their success as a result of the importance of strategic management and its successful implementation. I have shown the above development through the chosen SWOT analysis method, which pays attention to the society environment, environmental factors and elements of the environment. The analysis shows that strengths have reduced the weaknesses and opportunities diminished the threats. Based on the above analysis, it is evident that strategic management based on growth strategy and functional strategies such as financial management and human resource management has been positively selected and implemented.