Due to the rapid growth of digitalization and the increasing internet availability, there is a large number of newspaper readers who are turning to a new way of reading newspapers, the digital editions at online news portals. They give the online media easier access in providing information and that enables the reader to reach information with a single click using a smartphone, computer or tablet. This paper analyses the content ethics in headlines of Black Chronicle at 24 sata newspaper portal, based on the case of a frozen corpse discovery in Međimurje from February 2019 to October 2019. The paper investigates to which extent the ethical principles and rules of victim and family are respected in journalistic reporting. The research results show that the portal 24 sata violates the ethics of journalistic reporting of the victim and the family in the case of the frozen corpse in Međimurje. The paper confirms the hypothesis that the portal 24 sata violates the ethics of journalistic reporting in more than 50 % of articles about the case. The portal 24 sata uses sensationalistic or clickbait content in its headlines, it repeatedly uses unofficial and anonymous information, thereby directly or indirectly revealing the identity of the victim, which shows that the hypothesis is fully validated.