In today's world, it is important to communicate with followers on social network sites and webpages. For better promotion of a particular organization or brand to users, successful communication on social network sites is essential. Most travel agencies have open profiles on social networks, but few publish quality and engaging content. Interesting and innovative content gathers more followers, and so the agency gets better promotion. The aim of this paper is to compare the communication of selected travel agencies on digital platforms. The research method used was a comparative analysis for comparing the communication of selected travel agencies on digital platforms, namely their Facebook and Instagram pages and webpages. The platforms were used to compare the way in which the travel agency communicates with its followers and visitors. Each post and its content must be well thought out, planned and eye-catching in order to attract attention. In addition to the communication analysis, this paper also dealt with comparing the content published on social network sites, i.e. posts consisting of photos, videos, GIFs and infographics.