The development of audio-visual media is in a strong momentum today. One of the latest segments closely related to is the development of the Internet and information technology, namely Video on Demand technology. It is defined as a video distribution service through a specific media service provider which allows the user to select and use television, film, educational or other Internet content for a period of time which suits it. There are several types of VOD. Subscription based VOD, which offers content for a fee and is available to the user immediately after broadcasting. Advertising VOD provides access to the content, but with advertisements or sponsored content. The first video on demand service in the Republic of Croatia is MaxTV which was introduced in 2006 by telecommunications company Hrvatski Telekom. Based on the data available through the MAVISE database, there are a total of 23 video on demand services available in Croatia today. To date, only a small number of international and some domestic video on demand services are available in the Republic of Croatia, which in itself limits the availability of video content, and, on the other hand, content available on existing platforms is often deficient. The reason is probably because Croatian market is too small and insignificant in the context of the world market. Furthermore, paying various services to the average Croatian user can quickly become expensive. Considering the positive and negative aspects of video on demand services, especially in the Republic of Croatia, the future is unclear from this perspective. In any case, in line with the advancement of technology and the further development of the media, we can expect dynamic changes.