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undergraduate thesis
Krizna komunikacija na primjeru British Petroleuma i Toyote
2019. urn:nbn:hr:146:236001
Krivohlavek, Zdenka
VERN University

Cite this document

Krivohlavek, Z. (2019). Krizna komunikacija na primjeru British Petroleuma i Toyote (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:236001

Krivohlavek, Zdenka. "Krizna komunikacija na primjeru British Petroleuma i Toyote." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:236001

Krivohlavek, Zdenka. "Krizna komunikacija na primjeru British Petroleuma i Toyote." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:236001

Krivohlavek, Z. (2019). 'Krizna komunikacija na primjeru British Petroleuma i Toyote', Undergraduate thesis, VERN University , accessed 27 March 2023, https://urn.nsk.hr/urn:nbn:hr:146:236001

Krivohlavek Z. Krizna komunikacija na primjeru British Petroleuma i Toyote [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2023 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:146:236001

Z. Krivohlavek, "Krizna komunikacija na primjeru British Petroleuma i Toyote", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:236001

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Metadata
TitleKrizna komunikacija na primjeru British Petroleuma i Toyote
Title (english)Crisis communication in British Petroleum and Toyota
AuthorZdenka Krivohlavek
MentorIvan Tanta (mentor)
GranterVERN University
Zagreb
Defense date and country2019-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Kriza je neplanirani, neželjeni i negativni proces koji traje određeno vrijeme u poslovanju određene organizacije. Njezin negativni utjecaj može ugroziti dugoročni opstanak poslovanja. No, uslijed prekida ustaljenog načina rada i preokreta u životu organizacije, mnoge će kompanije uvidjeti priliku za razne promjene poput načina razmišljanja, uvođenja organizacijskih promjena, poboljšanja ili uvođenja sustava kontrole ili uvođenja nove organizacijske kulture. Najveća opasnost za organizacije u periodu krize je gubitak stečenog ugleda. Krizno komuniciranje po pravilima struke pomaže organizaciji u pozitivnom i stabilnom izlasku iz krize. Stoga se može reći da kriza istovremeno predstavlja i opasnost i priliku. Krizna komunikacija ključna je stavka u svakoj krizi. Komunikacija je most koji povezuje dvije strane – javnost i kompaniju. Ona je spona u postizanju razumijevanja nastalog događaja, informiranju o sanaciji problema i uklanjanju straha i nepovjerenja koje je kriza izazvala kod javnosti.
Abstract (english)
Crisis is an unplanned, unwanted and negative process which lasts for a limited period of time in a certain organization. Its negative impact may endanger the long-term survival of the business. However, when the routine way of operating changes occurs, many companies recognize the opportunity for making a change in the way of thinking, introduction of organizational changes, improvements or introducing a control system or a new corporate culture. The greatest danger for organizations in the period of crisis is the loss of reputation. Crisis communication, according to professional standards, assists the organization in the positive and stable recovery from the crisis. Therefore, it may be concluded that crisis represents both a danger and an opportunity at the same time. Crisis communication is the key issue in any crisis. Communication is the bridge between two sides – the public and the company. It is a bond which helps understanding of the damaging event, informing the public about problem solving, removing fear and the lack of trust which the crisis had caused.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:236001
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-20 14:53:05