Promotion serves as a tool to reach the targeted audience that may depend on the whole event. The art scene in Vinkovci is a part of a small development center that needs good organization and initiators to initiate change in the form of an association. After conducting interviews and surveys of the youth, a conclusion has been reached that a change is possible. By disseminating a certain scene, it is recognized that the situation has been better and that, accordingly, young people are more present on the internet than in the real world where the changes must occur. Analyzing the current promotional activities within the „Šoušoušou“ position as a possible leader of the youth can become a place for their gathering. By organizing youth associations, it is possible to gather individuals with similar ideas and create a platform that can provide more room for the expression of young people. This final paper explains the importance of promoting a project for the development of an art scene through advertising, primarily through Internet advertising. The world is changing every day and young people are forced to accept changes and become part of them.