This final paper, the Analysis of the possibility of starting and profitability of a agritourism entrepreneurship based on the example of “Stari dud d.o.o.”, analyses the possibility of starting a rural tourism estate and its profitability. The author and investor entrepreneur is Bojan Mraović, while the investment itself is planned to be realized through the Stari Dud d.o.o. company. The analysis was conducted using the methodology for creating business plans which includes a breakdown of key chapters in order to get a concise insight into the details of the planned entrepreneurial venture. The implementation of procedures used to make business plans has ensured a systematic processing of data and a structured presentation of the obtained results. Therefore, this final paper includes a definition of rural tourism as a tourist activity, a breakdown of planned services and products to be offered, an analysis of the markets in which participation is planned, strategies for sales maximization, a SWOT analysis, fundamental logistical requirements for an undisrupted flow of business activities and detailed financial data and calculations which point to the profitability of the business. This kind of data analysis helped to understand better the profitability of the investment and, in turn, helped to make a more informed decision about starting the business. The investment amount is set at 1.709.697,36 HRK, while the sources of funding are set at a ratio of 60:40 in favor of the external source in the form of a bank loan. The analysis has shown that the business is profitable.