Communication with existing and potential customers is the process of exchanging information between the bidders and users of products or services. With the development of new technologies and knowledge, modern forms of communication are being introduced, both in business and in private communication. The most important effect on business communication is the use of the Internet and its platforms, including social networks. Over social networks, whose number of users is growing rapidly, with speed and low cost, customer communication is significantly improved. Although initially created for the needs of private communications, communication through social networks is increasingly being applied in companies and various other business organizations. Communication via social networks is also used in communication of small business ventures, such as car wash. Due to the many advantages that this communication carries, social networks are used in communication by combining with other types of communication. Progress has been made in communicating with the customers since the creation of the Tuškanac car wash profile on social networks. But despite the increase in site visits, the number of followers and activities on the site, there is a significant area of improvement of this area of communication.