prikaz prve stranice dokumenta Destination Image Comparison of Five Croatian Islands
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Scientific paper - Original scientific paper
Destination Image Comparison of Five Croatian Islands
In: Mediterranean : Impressions, Concepts, Stories. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. pp. 335-346. urn:nbn:hr:146:181779
Kolega, Maja; Miljković Krečar, Irena

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Kolega, M. & Miljković Krečar, I. (2021). Destination Image Comparison of Five Croatian Islands. Mediterranean : Impressions, Concepts, Stories (pp. 335-346). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:181779

Kolega, Maja and Irena Miljković Krečar. "Destination Image Comparison of Five Croatian Islands." Mediterranean : Impressions, Concepts, Stories, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021, pp. 335-346. https://urn.nsk.hr/urn:nbn:hr:146:181779

Kolega, Maja and Irena Miljković Krečar. "Destination Image Comparison of Five Croatian Islands." In Mediterranean : Impressions, Concepts, Stories, 335-346. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. Accessed 2025 April 22. https://urn.nsk.hr/urn:nbn:hr:146:181779

Kolega, M. and Miljković Krečar, I. (2021) 'Destination Image Comparison of Five Croatian Islands', Mediterranean : Impressions, Concepts, Stories, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), Zagreb, pp. 335-346. Available at: https://urn.nsk.hr/urn:nbn:hr:146:181779 (Accessed 22 April 2025)

Kolega M, Miljković Krečar I. Destination Image Comparison of Five Croatian Islands. Mediterranean : Impressions, Concepts, Stories. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); 2021. Pp. 335-346. [cited 2025 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:146:181779

M. Kolega and I. Miljković Krečar, "Destination Image Comparison of Five Croatian Islands", Mediterranean : Impressions, Concepts, Stories Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU), 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:146:181779 [Accessed: 22 April 2025]

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Metadata
Title (english)Destination Image Comparison of Five Croatian Islands
AuthorMaja Kolega
AuthorIrena Miljković Krečar
Author's institutionVERN University
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The main goal of this research was to compare destination images of five Croatian islands (Krk, Loπinj, Pag, Hvar and Vis). The islands were chosen among the twelve largest and most visited Croatian islands. The choice was based on their distinctiveness which had been examined in a preliminary study. An anonymous questionnaire, measuring different attributes of destination image (entertainment, culture, gastronomy, nature and pricing) was given to a sample of students at various study programmes. Participants had to evaluate the destination image for each island, and then rank the islands according to each attribute, in order to measure their relative destination image. The relative destination image could differ from the absolute image and therefore be of crucial importance in choosing a particular destination, especially when choices are limited due to financial or other obstacles. The obtained results were compared and discussed taking into account previous participants’ experiences of visiting a particular island. Additionally, the main sources of perceived destination image were analysed for the participants who did not have direct visiting experience. Based on the obtained results, practical recommendations for targeted marketing management of the future island destination images were given.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleMediterranean : Impressions, Concepts, Stories
Series titleMediterranean Issues
Numberingvol. 3, pp. 335-346
ISBN978-953-7964-96-2 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-06-9 (VERN' Group)
URN:NBNurn:nbn:hr:146:181779
Publication2021
ConferenceTitle: Mediterranean Islands Conferece
Acronym: MIC
Location: Vis, Croatia
Start date: 2020-09-16
End date: 2020-09-19
Assembly type: Lecture
Type of resourceText
PublisherInstitute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU)
Publishing placeZagreb
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-04-16 06:18:07