prikaz prve stranice dokumenta Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće
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undergraduate thesis
Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće
2024. urn:nbn:hr:146:794112
Sablić, Ena
VERN University

Cite this document

Sablić, E. (2024). Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:794112

Sablić, Ena. "Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:794112

Sablić, Ena. "Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:794112

Sablić, E. (2024). 'Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće', Undergraduate thesis, VERN University , accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:146:794112

Sablić E. Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće [Undergraduate thesis]. Zagreb: VERN University ; 2024 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:146:794112

E. Sablić, "Važnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće", Undergraduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:794112

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Metadata
TitleVažnost get ready with me videa za odlučivanje studentske populacije o kupnji odjeće
Title (english)The importance of get ready with me videos for student population's decision-making about clothes shopping
AuthorEna Sablić
MentorDiana Plantić Tadić (mentor)
GranterVERN University
Zagreb
Defense date and country2024-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Influencer je riječ koja je u današnje vrijeme prisutna u svakom društvu pa tako i get ready with me (GRWM) videi koji su usko povezani s njima. Ovim radom se ispituje važnost get ready with me videa za odlučivanje o kupnji odjeće kod studentske populacije. Istraživački dio rada proveden je online anketiranjem studentske populacije. Na svojim profilima influenceri pratiteljima pružaju uvid u svoj život, isto tako i u svoje odjevne kombinacije te pratitelji njihove profile koriste i kao izvor modnih ideja. Istraživanjem se primijetilo kako influenceri stvaraju emocionalnu povezanost s pratiteljima čime se pridonosi osjećaju autentičnosti i povjerenja prema influencerima što dodatno utječe na njihovu percepciju i odluke o kupnji odjeće.
Abstract (english)
Influencer is an omnipresent term in today’s society similarly to get ready with me (GRWM) videos, which are closely connected with influencers and their activities. This final paper deals with the importance of get ready with me videos for student population’s decision-making about clothes shopping. An online survey conducted among students has been used in the research part of the thesis. Influencers use social network profiles to share their lifestyles as well as their fashion choices, and their followers use these profiles as a source of fashion ideas. The research has shown that influencers create an emotional connection with their followers, which contributes to the feeling of authenticity and trust, and in turn impacts followers’ perception and choices related to clothes shopping.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:794112
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-20 12:39:11