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undergraduate thesis
Stavovi pripadnika generacije Z o oglašavanju putem Instagrama
2024. urn:nbn:hr:146:602140
Jurasović, Katarina
VERN University

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Jurasović, K. (2024). Stavovi pripadnika generacije Z o oglašavanju putem Instagrama (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:602140

Jurasović, Katarina. "Stavovi pripadnika generacije Z o oglašavanju putem Instagrama." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:602140

Jurasović, Katarina. "Stavovi pripadnika generacije Z o oglašavanju putem Instagrama." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:602140

Jurasović, K. (2024). 'Stavovi pripadnika generacije Z o oglašavanju putem Instagrama', Undergraduate thesis, VERN University , accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:602140

Jurasović K. Stavovi pripadnika generacije Z o oglašavanju putem Instagrama [Undergraduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:146:602140

K. Jurasović, "Stavovi pripadnika generacije Z o oglašavanju putem Instagrama", Undergraduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:602140

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Metadata
TitleStavovi pripadnika generacije Z o oglašavanju putem Instagrama
AuthorKatarina Jurasović
MentorIvana Bekić (mentor)
GranterVERN University
Zagreb
Defense date and country2024-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Svrha ovog rada bila je istražiti stavove pripadnika generacije Z o oglašavanju na Instagramu. Generacijom Z nazivamo pojedince rođene u razdoblju između 1997. i 2010. godine. U radu je prvo postavljen teorijski okvir digitalnog marketinga, zatim je postavljen teorijski okvir oglašavanja kao dijela marketinškog miksa, a nakon postavljanja teorijskog okvira društvenih mreža u kontekstu oglašavanja putem digitalnih kanala konkretnije i detaljnije analiziran je Instagram kao društvena mreža. U završnom dijelu rada nalaze se rezultati provedenog istraživanja na uzorku od 107 ispitanika čija su stajališta o oglašavanju putem Instagrama ispitana putem obrasca Google Forms distribuiranog putem aplikacije WhatsApp i društvenih mreža – Facebooka i Instagrama. Istraživanjem su utvrđena stajališta ispitanika o korištenju društvenom mrežom Instagram, oglašavanju i kupnji putem Instagrama te stajališta o zaštiti osobnih podataka prilikom online kupnje.
Abstract (english)
The purpose of this paper was to investigate the attitude of members of generation Z about advertising on Instagram. Generation Z refers to individuals born between 1997 and 2010. The paper first sets the theoretical framework for digital marketing, then it sets the theoretical framework for advertising as part of the marketing mix and social network in the context of advertising through digital channels. At the end social media – Instagram has been analyzed concretely and in more detail. At the end of the paper, there are the results of the research conducted on a sample of 107 respondents whose attitude to advertising via Instagram xamined via Google forms distirbuted via WhatsApp application and social networks – Facebook and Instagram. The survey determined respondents' attitude about the use of the soocial network Instagram, their attitudes about the protection of personal data when purchasing online.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:602140
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-19 14:07:24