Exports to foreign markets are a strong driver of economic growth and one of the factors on which the National Development Strategy of the Republic of Croatia relies. One of the products that is globally in demand and whose market growth is constantly increasing due to changing consumer perceptions in the direction of natural healing and healthy lifestyle is the immortelle etheric oil. Immortelle is a perennial plant that can be successfully grown in our local area of mild climate and clean environment. The production of etheric oil is more financially profitable than the placement of green mass. The advantage of ecologically grown immortelle and ecologically produced immortelle etheric oil in Croatia compared to competitive producers from other regions is a greater number of components in chemical composition, which consequently expands the possibility of its application in the pharmaceutical and cosmetic industry. The defined export strategy is based on the pooling of small producers and a common exit to foreign markets. Factors that can hamper exports are insufficient regulation and slow administration, while favourable influences come from membership in the European Union, entry into the Schengen area and the introduction of the Euro as a common currency.