prikaz prve stranice dokumenta Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma
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undergraduate thesis
Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma
2023. urn:nbn:hr:146:551437
Vodanović, Zlatko
VERN University

Cite this document

Vodanović, Z. (2023). Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:551437

Vodanović, Zlatko. "Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:551437

Vodanović, Zlatko. "Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:551437

Vodanović, Z. (2023). 'Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma', Undergraduate thesis, VERN University , accessed 14 April 2025, https://urn.nsk.hr/urn:nbn:hr:146:551437

Vodanović Z. Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2025 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:146:551437

Z. Vodanović, "Usavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:551437

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Metadata
TitleUsavršavanje kompetencija skipera radi unaprjeđenja kvalitete nautičkog turizma
Title (english)Improving the skippers' competencies to improve the quality of nautical tourism
AuthorZlatko Vodanović
MentorRomana Lekić (mentor)
GranterVERN University
Zagreb
Defense date and country2023-05-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim završnim radom istražuju se potrebe dodatne edukacije i specijalizacije koja bi se uskladila s novim trendovima i doprinijela kreiranju ponude dodatnih sadržaja čarter segmenta proizvoda nautičkog turizma na području Republike Hrvatske. Nautički turizam jedan je od najprofitabilnijih i najperspektivnijih oblika turizma koji se razvijaju na području Hrvatske i bitno je umrežiti ga s drugim posebnim oblicima turizma, kako bi se kreirale doživljajne rute i itinerari za nautičare. Nautičari su... More turisti veće platežne moći i traže doživljajnu ponudu u nautičkim destinacijama koja je u skladu s novim trendovima, ali i na visokoj ekološkoj razini. Stoga se u ovom radu daje prijedlog atrakcijske osnove koja je bitna za povezivanje nautičkog turizam s turizmom posebnih interesa U radu se koristi analiza relevantne stručne i znanstvene literature a za empirijski dio dana je analiza i interpretacija podataka prikupljenih metodom intervjua. Poseban doprinos je prijedlog edukacije za interpretaciju pomorske baštine kroz metodu storytellinga koja je bitna za skipere, ali i djelatnike u marinama. To je osnova i za brend komunikaciju i diferencijaciju a bitno je istaknuti da će se kroz dodatnu edukaciju moći istaknuti važnost autentičnosti i identiteta jadranskog pomorskog prostora. Less
Abstract (english)
This thesis explores the needs of additional education and specialization that would be in line with new trends and contribute to the creation of an offer of additional content for the charter segment of nautical tourism products in the Republic of Croatia. Nautical tourism is one of the most profitable and promising forms of tourism that are developing in Croatia, and it is important to network it with other special forms of tourism with the purpose to create adventure routes and itineraries... More for boaters. Boaters are tourists with higher spending power and are looking for an experience offering in nautical destinations that is in line with new trends but also at a high ecological level. Therefore, this paper proposes an attraction basis that is essential for connecting nautical tourism with tourism of special interests. The paper uses the analysis of relevant professional and scientific literature, and for the empirical part, the analysis and interpretation of data collected by the interview method is given. A special contribution is the proposal of education for the interpretation of maritime heritage through the method of storytelling, which is important for skippers and employees in marinas. It is the basis for brand communication and differentiation, and it is important to point out that through additional education, the importance of authenticity and identity of the Adriatic maritime space will be emphasized. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:551437
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-12 11:54:19
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