With this thesis, the author answered the main research problem, which is the lack of strategic communication of the newly opened Dva Osam club. Lack of thoughtful and planned communication results in insufficient information of the public and insufficient recognition of the club, especially among the young student population, which is the primary target group. Accordingly, the central goal of the work will be the design of a communication strategy and tactics that contribute to the resolution of existing communication problems and the realization of the communication and business goals of the Dva Osam club. The goals of the thesis were to define the theoretical framework of communication planning, to analyse the contents of media announcements about the Dva Osam club, to examine the opinions and attitudes of key actors on the communication of the Dva Osam club, and to draft a proposal for a communication plan for the Dva Osam club. The proposal of the communication plan is based on the knowledge obtained from the author's research, which consists of an analysis of the content of media announcements and an analysis of the content of external communication on the social networks Facebook and Instagram, as well as five in-depth interviews with five key actors of the Dva Osam club. The results of the conducted research indicated a generally weaker external communication on social networks, inconsistent with the desired goals, own identity and the target group with which communication is made. The communication plan proposes communication solutions that could be used to achieve the desired communication and business goals of the Dva Osam club in creative and efficient ways.