prikaz prve stranice dokumenta Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama
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undergraduate thesis
Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama
2021. urn:nbn:hr:146:567417
Motušić, Martin
VERN University

Cite this document

Motušić, M. (2021). Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:567417

Motušić, Martin. "Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:567417

Motušić, Martin. "Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:567417

Motušić, M. (2021). 'Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama', Undergraduate thesis, VERN University , accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:567417

Motušić M. Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:567417

M. Motušić, "Analiza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:567417

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Metadata
TitleAnaliza profila gostiju u Samoboru i usklađenost turističke ponude s njihovim potrebama
Title (english)Analysis of guest profiles in Samobor and compliance of the tourist offer with their needs
AuthorMartin Motušić
MentorNeda Telišman Košuta (mentor)
GranterVERN University
Zagreb
Defense date and country2021-10-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovoga završnog rada je s pomoću analize prosječnoga gosta grada Samobora utvrditi područja turističke ponude koja se mogu unaprijediti. Samobor je mali grad udaljen 20 kilometara od glavnoga grada Hrvatske, Zagreba. Već je godinama poznat kao „vikend-odredište“ mnogim Zagrepčanima i stanovnicima okolice. Tomu uvelike pridonosi navedena blizina glavnoga grada, manjak turističkih sadržaja u usporedbi sa Zagrebom, ali i smještajnih kapaciteta. Osim analize Samobora kao odredišta upotrijebljeno je i anketno istraživanje gostiju kako bi se stvorio njihov prosječni profil. Za prosječnoga gosta konstruiran je njegov prosječni boravak u Samoboru, a analizom svih aspekata njegova boravka utvrđeni su potencijalni nedostatci za koje su ponuđena rješenja kako ih popraviti. U ovom je slučaju odabrana osoba srednje životne dobi koja je ujedno i najčešći gost. Ovaj tip analize profila gosta može se napraviti i za druga odredišta i za druge kategorije posjetitelja. Valja naglasiti da se rezultati ankete i cjelokupnog istraživanja temelje na 2019. obuhvaćajući početak 2020. godine, tj. prije koronavirusa.
Abstract (english)
The topic of this final paper is to determine which aspects of the tourist offer of the Town of Samobor can be improved on, through the analysis of its average guest. Samobor is a small town located 20 kilometres from the Croatian capital, Zagreb. It has been known for years as a ‘weekend destination’ for many Zagreb residents. This is largely due to the proximity to the capital, the lack of tourist attractions when compared to Zagreb itself but also the lack of accommodation capacity. In addition to the analysis of Samobor as a destination, a survey of guests was used to determine their average profile. Based on this profile, the parameters of an average stay in Samobor were determined, and through their analysis, potential shortcomings were identified and potential solutions offered. In this case, a middle-aged person was chosen because they were found to also be the most frequent guest. This type of guest profile analysis can be performed for other destinations and for other categories of visitors. It should be emphasised that the results of the survey and the entire research are based on 2019 and the beginning of 2020, i.e. the period before the coronavirus pandemic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:567417
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-04 15:54:34