The final paper provides an introduction to the importance of involving tourism experts in dental tourism. The theoretical part of the paper analyzes and defines the basic concepts related to health and dental tourism, as well as the main role of tourism experts. The primary purpose of activating tourism professionals in dental tourism is the complete organization of the entire stay and travel of an individual. So, this type of tourism is not strictly related to the dentistry itself, but also to the facilities at that location. The potential of the site should be used effectively to maximize the number of potential customers. The interviews conducted in the empirical part of the paper provided an insight into the current state of the tourist offer in dental tourism, as well as possible suggestions for its improvement. The research involved dental experts who receive an increasing number of foreign clients and accordingly want to improve their offer. In a modern environment, in addition to professional medical staff, a very important role is played by non-medical staff that has the function of communicating the service, but also adding added value to the entire stay through the creation of experiences.