This paper analyses the management efficiency based on the example of the Sunce hoteli plc. company. A semi-structured interview was conducted among 15 executives in various positions. The results of the interview analysis show that managers find their leadership effective and that they are committed to improving their knowledge and skills. The obtained results coincide with the company’s vision, which is to create a brand that will be recognized on the world market by its top service, which exceeds the guests’ needs and desires. The most important factors are precisely those that leave a lasting impression of a particular destination and hotel, and those are hospitality and kindness as well as the professional training of staff that provides services. In this regard, employees in managerial positions are convinced that the employees represent the decisive competitive force, and that their longtime work experience, creativity, responsibility and intergenerational harmony make the Bluesun hotels & resorts brand even stronger and more recognizable in the demanding tourism market.