This paper presents the analysis of the impact of interactive tools on the organization of events as well as the respondents' perception of „fotkaona/photo booth“. The main objective of this paper is to determine the respondents' knowledge of „fotkaona/photo booth“ and the contribution of this tool in the creation of event experience. Interactive tools for event creation are described, as well as the interactive elements which captivate event participants by their advanced technological features such as display of photographs on LED video walls during the events. The research has demonstrated that „fotkaona/photo booth“ as an interative tool has an impact on event participants, and that interactive tools can be used as a direct communication with the participants in relation to elements ranging from time and venue of the event to the smallest details such as delivery of menu choices to the participant, who then may select their preferences. The organization of events is today known as event management. Contemporary tourism is not only a transit from one location to another, but it is based on the provision of experiences and perception of intangible elements mostly by means of various manifestations and events. Unlike tourist attractions, events are not fixed or inalterable, yet they also play a great role in attracting the tourists. When organizing an event, it is necessary to make a thorough research of the venue and time schedule of the event as well as its purpose; the event must be planned to the smallest details, which can sometimes take a few months. The research carried out for the purposes of this paper indicated the necessity of the use of interactive tools when organizing an event for the purposes of easier communication between the participants and the organizer, presentation of contents in video and picture formats, as well as for availability and user- friendliness of interactive tools which may be used anytime and anywhere.