Nowadays, there is a growing importance of management which must be highly adaptive and keep up with new trends, technologies, and growing market demands. Increasing competition among organizations is forcing companies to improve their business processes and find better ways to exploit their own resources if they want to strengthen their current or maintain an existing competitive position. Management has a crucial role in designing and running a business. Managers who want to manage the changes, and not just track it, need to be educated on all important aspects related to ways to work as effectively as possible on the development and success of their company. In accordance with the above, it is required for the management in sports to be ready for the increasing challenges. Sport today is not just a physical activity, competition or recreation, for many it is much more, for some it is an escape from poverty, acquiring friends or getting to know new cultures. Sport also contributes to the development of the economy, trade and in some cases even to the improvement of the quality of life and the promotion of the country from which the athlete or sports club comes. Thus, the development of sports is given increasing importance and gravity both locally and globally. This paper presents an analysis of the functions of management in sports on the examples of two organized and successful football clubs, Dinamo from Zagreb and Real Madrid. It should be emphasized that these are clubs that come from countries with different economic status, so it was interesting to analyze a club that comes from a highly developed country and its way of doing business compared to a sports organization that comes from a less developed European country where sports management is not yet as developed as in the rest of the world. The research was conducted on the basis of available literature and after the analysis it was concluded that football has outgrown the sports framework and that the functioning of a football club requires a well-run organization behind the team that allows athletes to focus exclusively on achieving the best results.