Ease of access to social networks provided a large number of people with the opportunity to use personalized methods to impact individual opinions and ways of thinking, consumer habits and even political worldviews. The influence of the new media and social networks on public opinion was additionally popularized during the 2016 US presidential election. In early 2020 the world faced a new kind of challenge, a global epidemic of a new SARS-CoV-2 virus disease: COVID-19, more commonly called COVID-19 or just coronavirus. Crisis communication is globally taking place practically on a daily basis, but none of the former crises can be compared to the crisis caused by the coronavirus pandemic. The situation where nearly half of the world’s population has had their movement and everyday freedoms restricted required a new approach to information distribution. Prompt and accurate information is provided almost exclusively through official channels, while fake news, unverified or semi-true information are swamping digital platforms to which many people are condemned as their only source of information. A mass of information is appearing online, causing rapid dissemination of deceptive or fabricated news, images or videos that spread quickly and grow exponentially like a virus, crucially complicating the response to the COVID-19 pandemic. The popularity of the new media is constantly growing and it is therefore fair to assume that political communication in the future, particularly in times of crisis, will be increasingly taking place in this domain. This is precisely why this paper aims to establish how political players in Croatia use social networks and how exposure to such manner of communication molds opinions on politicians and political options during crisis. It also explores how crisis is used as the base to build a politician’s image or the image of the political option to which they belong, and what messages members of the opposition are trying to place and in what way.