The paper analyzes the current state and potential of health tourism development in Croatia. The research showed that health tourism in Croatia exists, but is developing slowly due to a number of limitations, primarily due to the lack of development vision and development model, inconsistency of laws in the field of health and tourism and limited promotion. The problem is also the limited development potential of spas and special hospitals, obsolete facilities, insufficient investment and insufficient strength of specialized intermediaries. The advantages of Croatian health tourism are: attractiveness and ecological preservation of Croatia, competitive prices, quality and tradition of using natural healing factors, proximity to generating markets and accessibility of Croatia, then the quality of medical staff and good reputation of health services. Croatia can also stand out with the growing number of hotels with a quality wellness offer, the growth of the number of private health insurers and the growth of the number of quality health care institutions. With the completion of the Tourism development strategy of Croatia until 2020 a solid basis for the development of strategies for other, special forms of tourism was created. To achieve the desired results in relation to health tourism, it is necessary to implement a detailed analysis of programs and measures that maximize the strengths and opportunities of health tourism in Croatia or minimize the impact of its weaknesses and threats to the environment. Programs and measures have been developed for each individual segment of health tourism and are aimed at eliminating the identified limitations in development.