prikaz prve stranice dokumenta Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018
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undergraduate thesis
Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018
2019. urn:nbn:hr:146:228464
Barto, Petra
VERN University of Applied Sciences

Cite this document

Barto, P. (2019). Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018 (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:228464

Barto, Petra. "Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:228464

Barto, Petra. "Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:228464

Barto, P. (2019). 'Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018', Undergraduate thesis, VERN University of Applied Sciences, accessed 22 September 2020, https://urn.nsk.hr/urn:nbn:hr:146:228464

Barto P. Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018 [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2020 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:146:228464

P. Barto, "Uloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:228464

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Metadata
TitleUloga odnosa s javnošću na primjeru organizacije The Aesthetic Medicine Congress 2018
Title (english)The role of public relations in the organization of Aesthetic Medicine Congress 2018
AuthorPetra Barto
MentorStana Odak Krasić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-11-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Odnosi s javnošću i organizacija kongresa na oko su potpuno različita područja ali zapravo jako slična. Na temelju direktnog sudjelovanja u organizaciji kongresa i edukacije u području odnosa s javnošću omogućen je bliski uvid u sve procese i faze promidžbe skupa i uloge odnosa s javnošću na kongresni turizam. U radu se pokušava dokazati uloga odnosa s javnošću na sve etape organizacije jednog kongresnog događaja koji se po prvi puta održao u Hrvatskoj, a koji je privukao veliku pažnju medija. Putem metode studije slučaja na primjeru The Aesthetic Medicine Congressa 2018 kroz različite faze prikazao se teorijski pristup te sama teorija u praksi. Rezultati istraživanja pokazali su kako su se odnosi s javnošću implementirali u sve sfere, tako i u područje kongresnog turizma te kako je važan i ima veliku ulogu u stvaranju jednog dobrog projekta kao što je bio TAMC 2018.
Abstract (english)
Public relations and congress organization are seemingly separate areas, but in reality are pretty similar. Based on direct participation in the congress organization and education in the field of public relations, there is a detailed insight into all phases and processes of promotion and the role of public relations in congress tourism. The thesis is trying to prove the role of public relations in all stages of organization of a congress that took place for the first time in Croatia, and attracted a great media attention. A case study on The Aesthetic Medicine Congress 2018 shows through different stages a theoretical approach and theory in practice. Research results show that public relations were integrated in all aspects, as well as in the field of congress tourism, and are an integral role in creating a successful project as TAMC 2018 was.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:228464
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-22 14:31:06