prikaz prve stranice dokumenta Prikaz rebrandinga na primjeru Vipneta u A1
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undergraduate thesis
Prikaz rebrandinga na primjeru Vipneta u A1
2019. urn:nbn:hr:146:684854
Marković, Gabrijel
VERN University

Cite this document

Marković, G. (2019). Prikaz rebrandinga na primjeru Vipneta u A1 (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:684854

Marković, Gabrijel. "Prikaz rebrandinga na primjeru Vipneta u A1." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:684854

Marković, Gabrijel. "Prikaz rebrandinga na primjeru Vipneta u A1." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:684854

Marković, G. (2019). 'Prikaz rebrandinga na primjeru Vipneta u A1', Undergraduate thesis, VERN University , accessed 24 March 2025, https://urn.nsk.hr/urn:nbn:hr:146:684854

Marković G. Prikaz rebrandinga na primjeru Vipneta u A1 [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2025 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:684854

G. Marković, "Prikaz rebrandinga na primjeru Vipneta u A1", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:684854

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Metadata
TitlePrikaz rebrandinga na primjeru Vipneta u A1
Title (english)The presentation of rebranding with the example of turning Vipnet into A1
AuthorGabrijel Marković
MentorKrunoslav Babogredac (mentor)
GranterVERN University
Zagreb
Defense date and country2019-11-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Basic Technical Sciences
Abstract
Krajem 2018. godine Vipnet je promijenio ime u A1. Rebranding je posljedica odluke o promjeni upotrebe imena Vipnet u A1 u Republici Hrvatskoj, koji je dio A1 Telekom Austria Grupe vodećeg pružatelja digitalnih usluga i komunikacijskih rješenja na području centralne i istočne Europe. A1 Grupa posluje u 7 zemalja, čime je Vipnet ostvario mogućnost plasmana dobara i usluga na puno veće tržište od oko 24 milijuna korisnika. Ovaj proces rebrandinga je izuzetno zanimljiv u kontekstu odgovarajućih marketinških usluga i načina komunikacije koji su koristili u Vipnetu kako bi zadržali postojeće klijente i adekvatno ih pripremili na promjene u brendu i svim uslugama koje pružaju. Ovim radom prikazani su razlozi navedenog rebrandinga te marketinške aktivnosti koje su pratile postupak rebrandinga.
Abstract (english)
At the end of 2018, Vipnet changed its name to A1. This rebranding is a consequence of the decision of entering Vipnet in A1 in the Republic of Croatia, which then became part of the A1 Telekom Austria Group, which is a leading provider of digital services and communications solutions for the region of Central and Eastern Europe. A1 Group operates in 7 countries, giving Vipnet the opportunity to market goods and services to a much larger market of around 24 million users. This process is extremely interesting in the context of the appropriate marketing services and communication methods used at Vipnet to retain existing customers and adequately prepare them for changes in the brand and all the services they provide. This paper presents the reasons of the mentioned rebranding and the marketing activities which were used in the rebranding process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:684854
Study programmeTitle: Technical Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničkog menadžmenta (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-22 14:23:25