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Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću
Marijana Kapor (2019)
VERN University of Applied Sciences
Cite this document

Kapor, M. (2019). Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:052445

Kapor, Marijana. "Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:052445

Kapor, Marijana. "Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:052445

Kapor, M. (2019). 'Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću', Undergraduate thesis, VERN University of Applied Sciences, accessed 16 December 2019, https://urn.nsk.hr/urn:nbn:hr:146:052445

Kapor M. Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 December 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:052445

M. Kapor, "Analiza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:052445

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Metadata
TitleAnaliza dobitnika nagrade "Komunikator godine" Hrvatske udruge za odnose s javnošću
AuthorMarijana Kapor
MentorStana Odak Krasić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Odnosi s javnošću analiziraju trendove, predviđaju njihove posljedice te provode planirane akcije sa svrhom služenja javnom interesu. To je društvena znanost koja poboljšava cjelokupnu sliku neke organizacije (institucije, tvrtke) u javnosti i time doprinosi profitabilnosti poslovanja. Osnovna je uloga odnosa s javnošću na što bolji način prikazivanje stavova nekog pojedinca ili npr. političke stranke te stvaranje povoljnog mišljenja u javnosti o nekom pojedincu ili npr. instituciji. Hrvatska udruga za odnose s javnošću dodjeljuje godišnju nagradu Grand PRix u sklopu koje, između ostalog, dodjeljuje i tri posebne nagrade: Grand PRix za razvoj struke, Komunikator godine i Šipak godine – antikomunikator godine. U radu će se analizirati posebna nagrada Komunikator godine koja se dodjeljuje osobama iz javnog života, koje su se tijekom prethodne godine istaknule u komunikaciji s javnošću.
Abstract (english)
Public relations analyzes trends and predicts their consequences, and carries out planned actions for the purpose of serving the public interest. It is a social science that improves the overall image of an organization (institution, company) in public, and thus contributes to profitability of business. The basic role of public relations is to demonstrate in the best way the views of an individual or, for example, political parties and to create a favorable opinion among the public about an individual or, for example, institution. The Croatian Public Relations Association awards the annual Grand Prix Award, which, among other things, awards three special prizes: Grand PRix for the development of the profession, Komunikator godine and Šipak godine - antikomunikator godine. In this paper we will analyze the special award "Communicator of the Year", which is awarded to public life oscilloscopes who during the previous year were prominent in communication with the public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:052445
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-11-07 15:58:48