prikaz prve stranice dokumenta Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera
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undergraduate thesis
Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera
2019. urn:nbn:hr:146:227473
Poljuha, Karmela
VERN University

Cite this document

Poljuha, K. (2019). Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:227473

Poljuha, Karmela. "Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:227473

Poljuha, Karmela. "Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:227473

Poljuha, K. (2019). 'Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera', Undergraduate thesis, VERN University , accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:227473

Poljuha K. Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:227473

K. Poljuha, "Utjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:227473

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Metadata
TitleUtjecaj Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera
Title (english)Impact of Instagram's influncers on point of view, beliefs and perception of the teenagers
AuthorKarmela Poljuha
MentorMarijana Togonal (mentor)
GranterVERN University
Zagreb
Defense date and country2019-10-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj završni rad bavi se pitanjem utjecaja Instagramovih influencera na stajališta, vjerovanja i percepciju tinejdžera. Društvene su mreže od svojih početaka pa sve do danas dostigle zavidan stupanj uspjeha. Influenceri su osobe čije se mišljenje vrednuje više nego mišljenje drugih ljudi, a to je najvidljivije u slučajevima kada se radi o javnim osobama koje su postale influenceri. Ovim radom utvrdili smo tko je influencer i koja mu je uloga u društvu, utvrdili smo utjecaj Instagramovih influencera na razvoj tinejdžera, analizirali smo važnost medijske pismenosti te utvrdili kako biti medijski pismen. Koristili smo se metodom anketiranja u kojoj je sudjelovalo 83 ispitanika u dobi od 14 do 18 godina. Zaključili smo da unatoč čestom korištenju društvenih mreža i praćenju influencera, ispitanici sadržaj uzimaju sa zadrškom i promišljaju o njemu.
Abstract (english)
This final paper focuses on the impact that Instagram's influencers have on attitudes, beliefs and perceptions of teenagers. Social networks have reached an envious degree of success since their beginnings until today. Influencers are people whose viewpoints are valued more than other people's, and this is mostly evident when it comes to public figures who have become influencers. The goal of this paper was to determine the identity and role of an influencer in society, the influence of Instagram's influencers on the development of teenagers as well as to analyse the importance of media literacy and ways of being media literate. A survey method was used that involved 83 participants aged 14 to 18. Results showed that despite the fact that participants frequently use social networks and follow influencers, they still reflect on the content and don't take it for granted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:227473
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-24 10:53:07