The paper analyzes the possibility of strategic development on the example of company VINKOPROM d.o.o.. The strategy is defined as a plan of action for achieving the goals of a business entity. Management over strategy inform all the stakeholders of the business entity how they will attract and meet the expectations of customers, how they will react to changes in market conditions, compete effectively, manage each functional part of the activities and develop a range, and it will accomplish the planned business results. It is defined by its current position in the business entity. The goal of management is to define a strategy based on the strengths of the company and its competitive advantage, which will increase the competitive advantage and lead to the growth of the business entity in the long run. The strategy usually begins by recognizing the growth opportunities in the existing market. Each strategy is defined by the goal of growth and development. The set strategy directs all employees to actively work towards goals that go beyond what is currently happening in the market. The goals of the research are: to define the concept of strategy and investment, to analyze and present company strategies, to analyze development strategies, to analyze the business of VINKOPROM Ltd., to conduct research (primary and secondary), to draw conclusions based on the obtained research.