Access restricted to students and staff of home institution
undergraduate thesis
38   1
The role of social networks management in the Museum of broken relationships public relations
Melisa Bahonjić (2019)
VERN University of Applied Sciences
Cite this document

Bahonjić, M. (2019). Uloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:714011

Bahonjić, Melisa. "Uloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:714011

Bahonjić, Melisa. "Uloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:714011

Bahonjić, M. (2019). 'Uloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza', Undergraduate thesis, VERN University of Applied Sciences, accessed 18 October 2019, https://urn.nsk.hr/urn:nbn:hr:146:714011

Bahonjić M. Uloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 October 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:714011

M. Bahonjić, "Uloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:714011

Metadata
TitleUloga upravljanja društvenim mrežama u odnosima s javnošću Muzeja prekinutih veza
Title (english)The role of social networks management in the Museum of broken relationships public relations
AuthorMelisa Bahonjić
MentorKrešimir Dabo (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže izmijenile su industriju odnosa s javnošću. Stvaranjem novih mogućnosti i alata, omogućeni su novi načini stvaranja pozitivnog imidža. Rad istražuje kako korisnici percipiraju sadržaj i način komunikacije Muzeja prekinutih veza, ali i stavove jednog od osnivača Muzeja prema korištenju novih medija u komunikacijskoj strategiji i promociji. Istraživanje provedeno u svrhu pisanja ovog rada obuhvatilo je ispitivanje posjetitelja putem anketnog upitnika te analizu stavova osnivača putem metode dubinskog intervjua. Istraživanjem je utvrđeno da aktivnost na društvenim mrežama i aktivno sudjelovanje posjetitelja pozitivno utječu na svjesnost i vidljivost muzeja. Utvrđeno je i da su Facebook i Instagram najzastupljenije društvene mreže među posjetiteljima. Na temelju rezultata istraživanja, predstavljene su smjernice koje mogu doprinijeti poboljšanju upravljanja društvenim mrežama.
Abstract (english)
Social networks have changed the public relations industry. By creating new features and tools, enabled are the new ways of creating a positive image. This master's thesis explores how users perceive the content and communication mode of the Museum of Broken Relationships, as well as the attitudes of one of the founders of the Museum towards the use of new media in communication strategy and promotion. The research is conducted for the purpose of writing this thesis, including a survey of visitors through a questionnaire and an analysis of the attitudes of the founder through a method of deep interviews. The research has shown that the activity on social networks and active participation of visitors positively influence the awareness and visibility of the museum. It was also shown that Facebook and Instagram are the most popular social network among visitors. Based on the research results, presented are the guidelines that can contribute to improving social network management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:714011
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-07-23 14:31:32