Corporate social responsibility implies profitable business operations in line with ethical principles, human rights and needs of the community as well as investments into environment protection. It is an important factor in crisis prevention and crisis management. A company’s proactivity in communicating social responsibility and building a positive rapport with media before a crisis can help direct the attitude of media towards the organisation in crisis. Correct application and communication of corporate social responsibility reduces the risk of crisis occurrence and facilitates the crisis and the crisis communication management. Crisis communication is aimed at crisis management and maintenance of a positive image and trust after the crisis. Proactive public relations and emphasis on good rapport with media will result in good relations with media when the crisis occurs. The objective of this paper was to determine whether corporate social responsibility affects the crisis management in the company Tehnix and the company Pevec. The paper defines two hypotheses: corporate social responsibility reduces the risk of crisis occurrence; the correct use of corporate social responsibility facilitates crisis management. Both hypotheses have been confirmed by the analysis and the comparison of corporate social responsibility, crisis and crisis communication of Tehnix and Pevec, based on the texts published on the internet in the period from 2009 to 2019. Consequently, the author recommends the implementation of social responsibility in all segments of economic, social and public activity.